Post the pictures your followers will want to see. These don’t always have to be polished, professional shots. Often people like to see the behind-the-scene pictures of your business as well. You want to create a stream of images that is unique. Use Instagram to portray your brands personality. The visual impact of Instagram is very useful in portraying the lifestyle you associate with your product. Interestingly photos that contain blue get more likes than other photos. Use this to your advantage to create the most appeal to your followers.
Another easy way to create appeal for your brands Instagram is by allowing your followers to upload images too. You can either hold a contest for the best image or simply upload some of your followers’ shots you like.
Don’t overlook the benefits of posting a video. Although they need to be short so as to hold your audiences attention, they can be very impactful.
Make use of Instagram’s easy interlinking of other social platforms. Connect your Instagram profile to your Facebook and Twitter. This will help you get more followers, many of who may become customers. In order to raise your brands profile you want to get in front of as many viewers as possible.
You should also make use of hashtags associated with your photo, brand and product. Hashtags have the ability to help you reach a much wider audience with little effort. Instagram uses hashtags to sort images, which will make it easy for you to find relevant people to follow and help others find you.
People love to see their comments being recognized. A few times a week take some time to respond to your followers’ comments. Try and address them personally to add that extra touch to your customer service. It is also a good idea to follow your customers back and connect with them on other social sites.
Keep in mind the photos you like to see on Instagram and use this as a guide to what you should be posting. You want to maximize likes on your photos in order to turn viewers into customers. Use Instagram to do some marketing research by tracking which product photos your customers tend to like best.
You want to post consistently so your followers get to know when they can expect new content from you. It also helps to keep your brand constantly in front of viewers so there is a higher chance of them becoming customers.