Keep it real
It is easy to present a different version of yourself on social media, but remember your friends and followers are there because they want to stay in touch with the real you.
While you also want to keep your post real, you don’t want to depress everyone reading them. The social community is easily reachable for support and love during hard times. Hwever social media is usually an escape from day to day life. It is used to entertain so try keep majority of your post light-hearted and upbeat.
There is so much information and articles available to us through the Internet that it I imperative to check the reliability of the information you share on social media. Always take note of the author and source of articles you read.
You also want to be selective in the friends and followers you accept. Keeping your account restrictive will improve the quality of information you receive.
Proactivity goes a long way
Make sure you are not only on social media to avoid doing other tasks. Use these platforms proactively. Promote your business through Facebook, Twitter etc. They can be very useful in engaging with your customer base and making sure you maximize customer satisfaction.
Always remember your social media footprint is forever. Once information is on the Internet it can always be recovered. Keep this in mind to make sure you reflect your best self on these sites.
While there are a myriad of benefits to social media sites, face-to-face interaction and human connection are still imperative to everyone. Make sure your relationships do not simply exist online. Rather use social media as a way to create plans with friends.