Build your Audience
Getting people to your site begins with attracting them from other places. A good way to attract viewers towards your site is getting it to be highlighted during a persons search. This can be done by using your website to publish lots of content on your product, i.e. run a blog. The more content you have the better your chances of capturing your audience. Using specific keywords will also aid you in getting your site to be a top hit.
Another way to attract you target market is through social media. Creating a brand on social media will attract followers. By having a following as well as a presence on social media your brand will begin to market itself.
Retain your Customer Base
Once you have attracted viewers and they have shown interest in your product it is vital to keep contact with them and try make them loyal customers. An effective way of keeping in touch with new customers is through a mailing list. Therefore it is imperative to at least get an email address from customers during your first interactions.
Calls to action are also effective tools in getting potential clients to commit further to your product. They should provoke immediate positive action from the viewer. Focus your product on helping a customer through sales rather than pushing your product simply for creating sales.
Test your Strategies
It is always important to maintain effective marketing campaigns. Using split tests is an easy way to quickly determine whether you should continue with the marketing approach that you use currently.