To grow your twitter following, you need to find and follow as many relevant people as you can. Follow back those who follow you. If you find other people who are interested in the type of products or services your brand offers and they have a sizeable following, follow them and more often than not they will follow you back.
If you have a large following on another social platform, use it to build your followers. Encourage those customers to follow you on twitter as well.
People like to be noticed, so by “favoriting” one of your follower’s tweets may keep them as a potential customer. It also lets people know that your brand has a personality and is engaging.
Similar to “favoriting”, use the re-tweet function to acknowledge the people who follow you. You may also be able to tap into other audiences if your re-tweet things that interest them.
Use twitter to converse with other users and create relationships. After all it is a social media platform. By just including someone’s handle in your tweet you will engage them. This may even lead to discussions, which includes other users who now potentially could follow you.
Twitter now includes an inline photo function. Use this to your benefit. It is proven that your tweet is more likely to be re-tweeted if it has a picture attached. Try and match your tweet and image to further increase engagement with your followers. Remember to vary your tweets, don’t always use and image. You could also include a link or quote.
You can use hasgtags to optimize your tweets and reach a wider audience. You can use them to add context to your tweet, or else to join a conversation amongst like minded people. Be sure to only use hashtags that add value to your tweet.