Using LinkedIn Effectively

LinkedIn is a very useful marketing resource for your business. It is a social media platform that is specifically focused on business people and businesses. Thus it is vital that you get your business on to this site and start raising the profile of your product. The users of this site are looking for new business opportunities and conversations are focused on transactions and partnerships. Here are some ways to maximize LinkedIn as a marketing tool:

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The Power of your Profile

The Power of your Profile
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The first rule is to make sure your profile is complete. You want to spread information about your business and when people are searching you or your brand it must come up with an information maximizing profile. Try and make your profile as interesting and engaging as possible. It is very important to give your brand an online personality. An easy way to do this is by adding your personal story to your profile. You can also customize your websites to make them more attractive to click on. This is a good way to use your LinkedIn profile to generate more traffic on your website.

Connect

Connect
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Once you are set up you want to network with as many people as you can. You don’t have to necessarily know them to connect with them. Remember you using LinkedIn to expand your brand. You should also recommend other users so as to help them grow their network. You never know what possibilities this may lead to for your brand.

Another easy way to optimize your LinkedIn connections is by joining groups. This way you are connecting with a whole lot of like-minded professionals. The more interactions your posts get the more people will see them.

If you use #in on a Twitter posts, it will automatically sync to your LinkedIn account. This is very effective to interlink your online profiles and raise brand awareness.

Promote

Promote
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LinkedIn now allows you to share more information about your products and services. Use these new features to give more insights into your company and further promote yourself and your brand. They also offer a whole lot of applications that you can link to. All of these will help you to promote your brand effectively.

You also want to get as high a search ranking as possible. People use LinkedIn to search for others in their industry. So make sure your name pops up most often. Make use of keywords to get your profile a high rank. Place effective keywords in the following sections of your profile:

  • Headline - it is the first thing people read on your profile

  • Work Experience - both current and past

  • Summary - it provides viewers with the most information about you

  • Specialties - showcase your talents and set yourself apart