How do they benefit?
People share information with other as a way of impressing the other person. You need to create content that is going to make a person sharing it look clever and interesting. People rarely talk about when they bought something for more than its worth. Rather give them a reason to tell the story and entertain others.
Trigger their memory
Once people start talking about your business, you want them to continue the dialogue. You need to keep constant reminder popping up about your brand. You can create these triggers by creating associations. Link your product to more common words or object in potential customers environment.
We Share When We Care
People are more likely to talk about emotive topics. The more exaggerated the emotion, the more likely we are to remember it and speak about it later. Remember this when planning your advert campaigns. Try and evoke the right emotions amongst your audience and your marketing will extend to word of mouth.
The more people observe your product in action, the more likely they are to become interested in it. This will result in more dialogue around your brand. People like to copy others and remain with the trends. If you can make your product observable and trendy more observes will be converted to customers.
Provide Practical Solutions
Inherently we like to help others by offering solutions to problems. Your product is more likely to be shared as an idea when there is a clear value and solution it offers to customers. Another way of providing solutions is by offering deals. This helps people budget and will get your product suggested as a valuable option to more people trying to solve a problem.
As mentioned before, we like to entertain others. This is often done through story telling. You want your brand to be an integral part of the story so that you can communicate your brands values properly. Make sure the content you publish must be related to your products.